B.C. Rich

B.C. Rich is a manufacturer of guitars and bass guitars founded by the late Bernardo Chavez Rico in 1969 and the early 1970s. Currently,[citation needed] most B.C. Rich guitars are manufactured in Asia, but luthiers of the company's custom shop continue to hand-make instruments. The Hanser Music Group, based in Kentucky, operates B.C. Rich. As of 2001[update], no member of the Rico family is involved in the production of B.C. Rich guitars.